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Why we need to focus more on customer engagement
It"€™s perhaps hard to imagine now, but even just four years ago, talk of customer engagement was a bit of a rarity. It is only a couple of years ago I did an interview with Dave where we discussed...
View ArticleThe iPad is here! What are the implications for marketers?
To coincide with the iPad launch on the 28th May in the UK, this is our review of the implications of the iPad for marketing into the future. Although many commentators have criticised the iPad as an...
View ArticleMarketing with Twitter – an introduction
I created this presentation for a workshop I ran recently for around 20 different UK brands that were looking to use Twitter as part of their marketing mix. Most of the companies had done very little...
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The web just became more physical
Apple’s Lion Operating System is the shape (or feel) of things to come… Apple are making a big deal out of the multi-touch gestures that allow you to manipulate the interface in their new desktop OS...
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Practical customer engagement examples #1
Pizza Express’ multichannel QR code Nothing makes an idea or concept come to life better than a story or an example. So I’ve decided to create an ongoing series of posts simply showing some of the best...
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How Dropbox uses gamification to reward users
Practical customer engagement examples #2 Last time I talked about the use of QR codes for engagement. My customer engagement example this time shows how to use gamification to make an app (or website)...
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10 ideas to make your website more persuasive
Review your persuasion approaches to increase conversion Websites that are effective in conversion often share common approaches to persuasion. I’m often on the look out for simple, practical...
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